PQA: The Questions Behind The Sale
1. Your buyer has a problem.
2. That problem creates questions.
3. Your job is to answer them.
An audio guided work session. You listen with a pen in hand. Ill walk you through the questions one by one, giving you time to pause and write before we move to the the next.
WHAT YOU GET
- The Guided Audio Session. Press play, answer each question on paper, and keep going.
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The PQA Companion Guide. A written breakdown you can read alongside the session or come back to anytime.
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The Framework Cue Card. A quick reference card that keeps the framework close at hand
- I walk you through the questions behind your sale, one at a time, while you pause and write your own answers on paper.
SOUNDS FAMILIAR?
? why are people interested but not buying
? what you're not explaining
? what is my buyer still wondering
You may discover the problem isn't your offer. It's that the questions haven't been answered yet.
BY THE END YOU'LL HAVE
- a clear, written picture of your offer, your buyer, and message.
- The questions your buyer may never say outloud
- The gaps in your selling message
- Your own written answers, not somebody elses example